Sales and Marketing Alignment I like this article calling out more alignment for Sales and Marketing. I have seen in time and time again, that when your sales ops, sales teams and sales leadership are tied off with marketing…..inefficiencies are reduced, collaboration is at its best and close rates get better, which ultimately helps the Learn More »
As most us of know, social media has blown up over the last seven years or so and specifically Social Media and CRM. Whether you are checking out posts from Reddit, Twitter, Facebook or following cool blogs on Tumblr, and WordPress, social media has really taken root in our society & culture. Social media even Learn More »
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I realize it’s been a while since a post has been since I last posted to my technology blog. A lot has happened since my last post. I was actually in a new role that took me a little away from CRM, but certainly exposed me other parts of IT related to resource management, headcount Learn More »
Depending on your company’s size, you may have partners (resellers) that sell your product in various markets around the world and its critical you know your partners (Howdy Partner). When talking about an enterprise CRM, you really want a tool that will allow your partners to be an extension of your direct sales teams internally. Learn More »
CRM data governance, specifically account/customer data is a key variable for a successful deployment of your CRM tool . CRM data governance is often times ignored by companies or an after-thought of an CRM application roll-out. I have seen in the past where key customer data is duplicated, wrongly entered simply does not show up as expected in Learn More »
I have wanted to create this blog for some time now. I realized of late, a lot of my experience in CRM *(Customer Relationship Management) software may be of use to a larger general audience. I do not pretend to be an expert in every area of this subject, but certainly there are areas Learn More »