I like this article calling out more alignment for Sales and Marketing. I have seen in time and time again, that when your sales ops, sales teams and sales leadership are tied off with marketing…..inefficiencies are reduced, collaboration is at its best and close rates get better, which ultimately helps the company’s bottom line.
As this piece articulates, its hard to change embedded cultures that are resistant to change, but this is really the best type of change you can do for your sales and marketing teams. The final section of this piece really nails it, “Don’t over think it”. A lot of us tend to do this and when we do, it makes the initial goals (which seemed attainable at first) more elusive.
Hector Perez Jr.
- Tags: CRM, Marketing, Salesforce.com
