Nice win for SFDC. This is pretty impressive given their reach in the global CRM marketplace. Overall the Salesforce.com platform is serving various markets with effectiveness. The platform allows for a lot of flexibility, weather its related to Sales, Service, Social Media or even building out your customer application on the Force.com platform. In my opinion, if you are considering using Salesforce.com and are and large enterprise company, consider the following three attributes to be set up to ensure success:

• An integrated set of processes that ensure consistent customer treatment across departments
• Integrated business applications and technologies that would be in place to support the customer and customer-facing employees across channels and business functions
• A cross-enterprise team that would work together to measure the effectiveness of a holistic customer strategy

Hector