You know that feeling when you hit a new level in your career? Or you moved up from JV to Varsity? Or you stopped to look around and realize how far you’d come? That’s how I feel about Merivis this week. And I am so excited to share it with all of you, the Merivis community, an incredible part of our family.
Last September I was designing swag for Dreamforce 2018 and just couldn’t wrap my head around how to communicate everything about the Merivis programs and the impact we were making through a tiny lapel pin. Having an extensive background in business and marketing I knew that proceeding with our current logo would sell our organization short unless we had a solid five minutes to explain ourselves–not something you can count on at Dreamforce.
That started Merivis on a journey of evolving our brand identity. We have seen an amazing amount of growth over the past five years; I was honored to start as our first staff member; we grew the number of cohorts by 300% in 2019; we launched classes in our second host city, Seattle; and, most importantly, we’re continuing to expand our community of alumni, coaches, and volunteers across the world. And we’re just getting started.
With the help of Arrow –a branding agency out of Austin, Texas, that has known Merivis from the start–we embarked on months of discovery, interviews, brand exploration, and extensive research on how to bring our new look and feel to life.
Today we reveal to you to our new brand identity, consisting of a new Merivis website, newsroom, messaging, and a new logo that we feel is a representation of our mission to serve veterans in pursuit of high-potential civilian careers in the Salesforce ecosystem.
We will have even more news over the next few months, so we encourage you to stay up to date by subscribing to our upcoming newsletter, engaging in the Merivis community portal for coaches & alumni, following our social media platforms and attending our in-person events. You’ll get the opportunity to join us at our two upcoming #MerivisMixers in Austin, Texas, on Thursday, October 17th and Washington, D.C., on Thursday, October 24th. RSVP in the links below to join us in person and celebrate how far we’ve come and how much more we will accomplish.
Most importantly, we invite all of you that have been impacted by our organization to help us in continuing to offer our Salesforce training programs and mil spouses by joining our upcoming Fundraising Campaign in honor of Veterans Day–a time when we honor all those that have served, but also recognize there is more we can do to ensure veterans and military spouses have opportunities as they enter the next phase of their career. Our 2019 goal is to reach $60,000 with 60 alumni, coaches, volunteers, and advocates participating.
We are reminded every day that Merivis has grown beyond what any of us could have imagined. I never imagined I would be doing this as my day job and can’t thank you enough for being an integral part of our success. The launch of our new brand is a symbol to myself and the Merivis Board of Directors of how much we’ve grown as an organization, and we’re so excited to have a brand that reflects the value, programs, and services we offer to all the veterans and military spouses we serve.
From all of us at Merivis, thank you for your continued support, your participation, and your friendship.
Kate Perez, Executive Director & The Merivis Board of Directors
Get Involved in the Next Chapter of Merivis
Join our 2019 Veterans Day Fundraising Campaign! We’ll reach out with next steps and details for two webinars to help you set up your fundraising and marketing strategy.
RSVP for our Austin Merivis Mixer – Password: ATX
RSVP for our DC Merivis Mixer – Password: DC
Join the conversation with hashtag #MerivisMission and take a look at our Social Media Toolkit designed specifically for our community of alumni, coaches, volunteers, and advocates.