Author: Hector Perez

Sales and Marketing Alignment

Sales and Marketing Alignment I like this article calling out more alignment for Sales and Marketing. I have seen in time and time again, that when your sales ops, sales teams and sales leadership are tied off with marketing…..inefficiencies are… Read more

Social Media and CRM

As most us of know, social media has blown up over the last seven years or so and specifically Social Media and CRM. Whether you are checking out posts from Reddit, Twitter, Facebook or following cool blogs on Tumblr, and… Read more

Back in Action

I realize it’s been a while since a post has been since I last posted to my technology blog. A lot has happened since my last post. I was actually in a new role that took me a little away… Read more

Howdy Partner

Depending on your company’s size, you may have partners (resellers) that sell your product in various markets around the world and its critical you know your partners (Howdy Partner).  When talking about an enterprise CRM, you really want a tool… Read more

CRM Data Governance

CRM data governance, specifically account/customer data is a key variable for a successful deployment of your CRM tool . CRM data governance is often times ignored by companies or an after-thought of an  CRM application roll-out. I have seen in the past where… Read more

Introduction Blog Post

     I have wanted to create this blog for some time now.   I realized of late, a lot of my experience in CRM *(Customer Relationship Management) software may be of use to a larger general audience.  I do not pretend… Read more